NDS has announced a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce their energy consumption. The cornerstone of the NDS environmental strategy is its research and development efforts to reduce the power consumption of set-top boxes (STBs) and digital video recorders (DVRs). The initiatives illustrate NDS’s full support of the global energy program of News Corporation, NDS’s parent company. News Corporation has launched a range of measures to reduce its impact on climate change and to engage audiences, employees and business partners on the issue.