Media Center: Press Release
India’s Digital Entertainment Network (DEN) Selects World Leading NDS Solutions to Protect and Power New Digital Service
Highlights:
- New pan-Indian cable network operator, DEN Digital Entertainment
Network (DEN), has chosen NDS technology to launch its digital television
service
- DEN is committed to providing world class pay television
features and services to Indian cable TV subscribers
- NDS’ market-leading VideoGuard® conditional
access, MediaHighway® middleware and customized electronic programme guide selected to secure and enhance India’s new digital cable service
MUMBAI, INDIA and HONG KONG – March 11, 2008 – NDS,
the leading provider of technology solutions for digital pay-TV, today announced that
DEN Digital Entertainment Networks (DEN), the new entrant in the Indian digital
cable market, has selected a suite of NDS digital broadcasting solutions to launch
the company’s digital cable service.
NDS will provide DEN with the world-leading VideoGuard® conditional
access system (CAS), MediaHighway® middleware and an advanced electronic
programme guide (EPG). NDS VideoGuard conditional access and DRM is used by
82.7 million active subscribers, and NDS middleware has been cumulatively deployed
in 76.4 million devices, enabling operators around the world to provide enhanced
services to viewers.
DEN is a leading cable network operator with a pan-Indian footprint. Its vision is to drive digitization in the cable distribution system. DEN is upgrading
the last mile to deliver an enhanced digital entertainment experience to consumers. DEN subscribers will be offered highly engaging user functionality now and in the future.
Advanced NDS solutions provide DEN the flexibility to introduce future enhancements
including interactive applications and additional advanced services for
viewers.
Announcing this important development in DEN’s strategy,
Mr. Anuj Gandhi, CEO, said: “In an effort to build world-class,
state-of-the-art infrastructure, and to provide enriching
viewing experiences to our customers, we have decided to choose
NDS, the world’s leading security and advanced TV solutions provider, to be
our technology partner. We are confident that NDS, with its experience providing quality solutions for the digital pay TV business, will support us in our endeavour.”
Ms Sue Taylor, Vice President and General Manager of NDS Asia
Pacific said, “DEN’s
decision to select a suite of NDS world leading solutions endorses
NDS as the technology leader in digital Pay TV solutions. We look forward
to partnering with DEN and supporting their exciting growth strategies. NDS market-leading technology will
enable DEN to deliver world-class digital and interactive entertainment
services to their subscribers.”
NDS’ R&D facility in Bangalore, which has been operational
for eight years and now employs close to 800 people, will be leading the development
of a state-of-the-art solution for DEN. This development centre
is instrumental in designing unique solutions tailored to the Indian audience.
About NDS
NDS Group plc (NASDAQ: NNDS), a majority owned subsidiary of
News Corporation, supplies open end-to-end digital technology and services to digital
pay-television platform operators and content providers. See www.nds.com for more information about NDS.
About DEN
DEN Digital Entertainment Networks is promoted by Sameer Manchanda,
an industry veteran with over 20 years’ experience in media and channel
distribution, and Raghav Behl (Promoter and Managing Director of Network18 Group), a
founding member. DEN's leadership team includes CEO, Anuj Gandhi, President
S.N. Sharma and President Vikas Bali who have long been associated with
the media industry.
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