Media Center: Press Release
Tata Sky Celebrates 2 Million Subscribers in India on its NDS Platform
Highlights:
- NDS congratulates Tata Sky on the remarkable achievement
of reaching 2 million subscribers in only 20 months
- At a gala dinner celebrating the event in Delhi, NDS presents
Tata Sky MD & CEO Vikram Kaushik with commemorative award
- NDS re-confirms commitment to protect and power Tata Sky
Pay TV services with the leading conditional access and end-to-end
digital solutions available anywhere in the world
MUMBAI, INDIA – May 13, 2008 – NDS,
the leading provider of technology solutions for digital Pay
TV, today announced that Tata Sky, the leading provider of Direct-to-Home
(DTH) satellite Pay TV services in India, has achieved the remarkable
milestone of 2 million subscribers within a period of only 20
months. At a gala dinner to celebrate this significant accomplishment,
NDS executives presented Tata Sky CEO, Mr. Vikram Kaushik, with
a commemorative award.
In partnership with NDS, Tata Sky delivers a superior television
viewing experience to an audience of more than two million
subscribers across the country. Protected and powered by a
suite of NDS solutions including VideoGuard® conditional
access, MediaHighway® middleware, an advanced electronic
program guide (EPG) and Value@TV™ interactive infrastructure,
Tata Sky delivers advanced services and exceptional viewing
quality to subscribers.
Tata Sky’s Pay TV platform is supported by NDS staff in
New Delhi, Mumbai and Bangalore, ensuring continuing quality
of service and development of new, exciting solutions for future
implementation. NDS world-leading solutions play a pivotal role
in providing Tata Sky with a platform to acquire subscribers
and maintain customer loyalty through innovative products.
Incorporated in 2004, Tata Sky is a joint venture between the
TATA Group and STAR. Tata Sky launched its DTH operation in 2006
and has been the fastest growing Pay TV platform in India. Tata
Sky has changed the Pay TV viewing experience in the rapidly
expanding Indian market, and has engaged its audience. This is
reflected in the dramatic growth of its business to 2 million
subscribers within 20 months.
Commenting on the milestone, Mr. Vikram Kaushik, Managing Director & CEO,
Tata Sky Ltd. said, “Tata Sky has achieved significant
success by reaching 2 million mark in a short span of 20 months.
This vindicates our commitment to transform the way people watch
television in India. The robust end-to-end digital solutions
from NDS, as well as the high level of customer service and support
they have provided, coupled with continuous product innovation,
have enabled us to provide differentiated applications and a
superior viewing experience for our subscribers. With the help
of NDS, Tata Sky has become the service provider of choice in
the Indian Pay TV market.”
Ms. Sue Taylor, VP and General Manager of NDS Asia Pacific said, “We
want to congratulate Tata Sky on reaching 2 million subscribers
within a very short timeframe. NDS is proud to be the partner
of choice to Tata Sky.”
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About Tata Sky
Tata Sky Ltd., the joint venture between the TATA Group and STAR,
is committed to offering viewers the best of pay television
through its nationwide satellite television service. Tata Sky
offers subscribers over 150 channels and interactive services
in DVD-quality picture and CD-quality sound. For more information
on Tata Sky, visit www.tatasky.com.
About NDS
NDS Group plc (NASDAQ: NNDS), a majority owned subsidiary of
News Corporation, supplies open end-to-end digital technology
and services to digital pay-television platform operators and
content providers. See www.nds.com for
more information about NDS.
Read about the latest developments at NDS and in the Pay TV
industry in World Vision
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This document may contain certain “forward-looking
statements” within the meaning of the Private Securities
Litigation Reform Act of 1995. These statements are based on management’s
views and assumptions regarding future events and business performance
as of the time the statements are made. Actual results may differ
materially from these expectations due to changes in global economic,
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detailed information about these and other factors that could affect
future results is contained in our filings with the US Securities
and Exchange Commission. Any “forward-looking statements” included
in this document are made only as of the date of this document
and we do not have any obligation, nor do we undertake, to publicly
update any “forward-looking statements” to reflect
subsequent events or circumstances, except as required by law.
For further information:
| NDS |
|
| Cynthia Ritchie |
T: +44 (0)20 8476 8378 |
| Director, Corporate Communications |
critchie@nds.com |
| |
|
| Vanessa Griffiths-Green |
T: +852 2201 9151 |
| Director Marketing & New Initiatives, Asia Pacific |
vgriffiths-green@nds.com |
| |
|
| Breakaway Communications for NDS |
T: +1 212 616 6006 |
| Kelly Fitzgerald, Managing Partner |
kfitz@breakawaycom.com |