The world of TV has changed. It’s more complex than ever before, with more channels, more devices and more content to choose from.
But the goals of advertising remain the same. To reach the right
audience, with the right message and evoke a response.
And the bottom line: Invest wisely to get the best
Return On Investment so you get the most bang for the
buck.
In today’s changing world, advertisers, agencies and media buyers need a tool that helps create advertising that is measurable, addressable and interactive.
TV Operators - Generate new revenues with NDS Dynamic
For the first time, TV operators can create new revenue
streams by offering advertisers what they want: advertising
that reaches well defined audiences—driving better
results. NDS Dynamic also helps operators expand
their ad inventory by generating additional sales.
NDS Dynamic offers operators, advertisers, agencies and media
buyers a new world of precision with increased revenues and opportunities.
The platform has 3 components:
- Audience Measurement Solution—Second-by-second measurement of viewer interaction with TV content, advertising and advanced services such as DVR.
- Addressable TV Advertising Solution—Makes addressable TV ads an integral part of the broadcast experience.
- Interactive TV Advertising Solution—Enhances broadcast ads with different types of interactivity including access to additional product information and content.
This single solution gives advertisers, agencies,
media buyers and operators the accountability, addressability
and interactivity they need to succeed in today’s
market. A solution
that helps advertisers get more eyeballs for less while
media sellers and platform operators grow revenues.