How NDS Dynamic™ helps operators
NDS Dynamic Audience Measurement solution provides second-by-second
reports on viewer interaction with
set-top boxes (STBs) including linear TV viewing, time-shifted viewing
(DVR or Video-on-Demand), electronic program guide (EPG) navigation,
use of interactive applications.
On the operational side, it also enables operators to determine
which homes, what data and when to report back.
How operators benefit
Improved advertising carriage and sales. With
NDS Dynamic, pay-TV operators can collect
data on how ads are viewed on their platform. They can also:
- Ensure ads are delivered
and measured correctly even on niche channels.
- Make certain that
DVR (time-shifted) viewing does not reduce overall TV
rating on the platform.
- Attract new advertising
budgets. Operator data and proper market segmentation
provide a more compelling case to attract advertisers.
- Introduce advanced
advertising scenarios—such as interactive and addressable
advertising—that require accurate measurement.
- Create commercial agreements that
provide viewing data to advertisers.
New business intelligence. NDS
Dynamic provides pay-TV operators with an intelligence
tool that increases the effectiveness of their marketing
and operational efforts. This means:
- Upsell new services and reduce
churn by better understanding existing
subscribers and the ability to target new subscribers.
- Hands-on approach to launching
new services such
as DVR and HD. NDS Dynamic helps operators know where
they have succeeded and where there is room for improvement.
- Operators can now manage
their channel inventory and
available bandwidth. NDS Dynamic helps operators
make more informed content negotiation and
channel placement decisions based on the popularity
of any channel carried on the platform.