Interactive TV Today and Tomorrow
With DVRs reaching critical mass worldwide and IPTV
and hybrid pay-TV platforms becoming a reality, industry
insiders are wondering what's next.
These innovations are creating opportunities for interactive
TV to be richer and more compelling than ever before.
Interactive TV can now combine the communicative power
of TV with the connectivity of the Web.
NDS has been at the forefront of the global development
of interactive TV and has enabled many of the most successful
applications around the world.
Based on experience accumulated over the last few years,
NDS can now use interactive TV technology developments
as a basis for new services. The result is a real revolution
in interactive services.
Secret to success
What’s the secret to success with iTV? Innovative
new services that combine cutting edge technology with
serious creativity.
Having worked with platform operators and broadcasters
worldwide, NDS creates end-to-end solutions in all the
major iTV genres: enhanced and participatory TV,
information services and transactional TV services, branded
games, advertising, and betting and gaming.
NDS is already providing next generation iTV services.
These are being developed in conjunction with new enabling
technologies such as hybrid, broadband-enabled STBs,
DVRs and enhanced middleware.
Thanks to its pioneering track record, NDS has a unique
understanding of future iTV developments which will
enable it to continue to be a world leader in interactive
TV.
No one does it better than NDS
As interactive TV has developed during the past decade,
the sector has had some unexpected ups and downs. These
developments have tested NDS’s creative capabilities
and its ability to deliver interactive applications
that are most relevant to different branches of the
pay-TV industry.
NDS has moved with the interactive TV market. We’ve
helped broadcasters around the world make the transition
to interactive TV and we’re now developing the
foundations and technologies for the next generation:
iTV 2.0.