Today’s TV viewers face a challenge—gaining access to ever increasing amounts of content and services, using existing limited interfaces. That’s why we have designed NDS OONA™—a new, intuitive and integrated user interface, which offers superior access to content, and introduces contextual and social interaction for TV.
NDS OONA’s rich user experience exceeds the expectations of sophisticated viewers, while remaining easy-to-use for the less technically savvy.
NDS OONA introduces a new range of concepts and services including social media and personalisation to contextual recommendation, all instantly available when the viewer needs them. NDS OONA also allows operators to offer third party applications and services such as IMDb, Facebook, and YouTube, enabling viewers to easily access related content from multiple sources.
This seamless access to social media, allows operators to offer peer-to-peer recommendations, interactivity and gifting between subscribers while creating communities, generating revenues, and reducing churn. Imagine watching a movie and creating a virtual community by commenting on it using Facebook, or recommending VOD content to a friend.
NDS OONA offers fully integrated search capabilities working across multiple content aggregators and content types, e.g. TV, VOD and Web. It also uses broadcast metadata to present recommendations from the operator, friends and third parties (such as Jinni and ThinkAnalytics).
In order to meet the needs of convergence, NDS OONA extends to mobile devices, PMPs and PCs, to enhance the viewing experience and watch content on the go.
