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| tru2way Ready for Takeoff in US Cable Market |
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Interactive TV in the US has had a bumpy ride. But with tru2way that’s about to change. tru2way standardizes on an open platform so that developers can start taking advantage of it. As one US cable executive said recently: “I think of tru2way as doing for set top boxes and retail devices what Windows did for PCs.” more |
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| “I Missed my Favorite Show:” LocateTV.com to the Rescue |
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If you just missed your favorite TV show, Google could find the show in question. Unfortunately the information you need would probably be among about a million search results. Is there an alternative? Now there is. LocateTV, developed by NDS, finds individual shows in the viewer’s area better than any other website. more |
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| [Commentary] Shifting Sands of Video On Demand |
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The positioning of VOD in Europe has changed. Julian Clover says that the cable industry considers VOD to be “the service that will reduce churn on the operators’ networks rather than being a compelling must-have that will directly result in increased revenues.” Insiders originally talked about on-demand services as way to increase revenue. Has something changed? more |
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